So you have a product that will change the world? Excellent! Better make sure it’s really ready for the world. Lack of proper planning for the most basics things will stop your launch in its tracks.
1. Set realistic launch dates
You are truly confident that the product will be ready as specified for the launch date - hardware, software, accessories, packaging, user guides, warranty statements, shipping cartons before communicating externally i.e. to channel partners, press, end users etc. Nothing destroys credibility than continually resetting product availability – no matter the internal pressure from executives, it’s far wiser to add some padding and then launch early than continually communicate delays.
2. Cost targets reached
The product cost target will be reached including transportation fees, any ecology taxes, royalties and license fees. There’s nothing worse than ...