Last Articles

Tag cloud

Twitter

@peterdwharton
  • RT @DebriefingSoft: The Perfect Data Storm is here: #Cloud service unravels the complexities of managing massive amounts of data #storag ... Thursday 12:11PM
  • Email marketing replaced by social media? http://t.co/m4JpRYos Tuesday 5:16PM
  • For license audits in TSM installations, how can you quickly track new or discontinued nodes?: http://t.co/SO7odB4y Wednesday 3:20PM

Blogroll

Category list

Recommended Books

Enchantment
Guy Kawasaki

   

 

Presentation Zen
Garr Reynolds

Marketing Genius
Peter Fisk

Month List

November 15, 2011 at 10:55 AM 1 Comments

Top 5 errors companies make expanding into Asia

By Peter Wharton

While the US and European economies struggle the Asia-Pacific region is experiencing very healthy growth rates and so has become a focus for western based companies to develop their business. 

 Back in August I highlighted errors repeated frequently by American companies building businesses in Europe. Developing a business in Asia sees similar errors being made plus several others particular to that market.

Depending on your resources and budget you can be very localised in your approach to each country but kicking off a business in this enormous and mostly booming region often means finding a compromise in addressing this continent as a whole. 

Assume everyone speaks English

Singapore and Australia doesn’t make Asia! Make sure you cover your bases and launch in the larger countries, especially China, India, South Korean and Japan.

Assume there is one Chinese language

Mandarin is spoken enormously more than Hong Kong Cantonese so make sure you weigh up  ...