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March 18, 2012 at 6:12 PM 1 Comments

Quick start international business development checklist

By Peter Wharton


Expanding your business beyond the borders of your local comfort zones is a big step for any company. 

Investing in a big push won’t guarantee success, but trying to ‘organically’ grow with negligible investment from the glass tower will be doomed to failure in most cases if you need to sell through any channel other than solely your own on-line sales.

There are countless considerations to take into account, but these should be on the top of your list.

 

 

1.     Ensure your marketing basics are in order

Brand discipline - normally the brand identity should already be solidly set in stone if you already have an established local business but if you don’t have it tied down imagine the mess when pushed out in ...