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September 7, 2011 at 3:56 PM 7 Comments

Making the most effective use of video in international markets

By Peter Wharton

How did we did we get by before You Tube and video sharing? Today it’s not only expected of the top global brands to constantly come up with smooth, professional and attention getting mini-movies but its also become an essential yet inexpensive means to help build the brand of more modest organisations, especially those aiming to grow internationally. 

Whether or not you agree with their viewpoint,...